A review by Chase Harris
By far one of my favorite books ever because it relates directly to Urban Money. This book argues that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. Urban Money was a new market that I created because no one was teaching our community real-world education in the way that I was. Therefore I didn’t have competitors.
If you are looking to be an entrepreneur, you want to create a business that is a “blue ocean”. This meaning a business that is untapped and ready to explode with profit because their is no competition to take revenue out of your pocket. This is a must read if you are an entrepreneur.